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About Art Without Borders
In
15 years the world has changed dramatically, yet few of us have seen
that change in a way that registered meaning and human content. In the
abstract, we understand that the end of Communism meant the end of an
era in Belarus, that in an Indian village a solar powered, Internet
capable computer is epochal, too, and that there is something amusing
and upsetting in Mongolian teenagers lip synching Britney Spears. Yet,
in a time when technology gives us instant access to images of
elsewhere via CNN, that same technology, by reducing all it covers to
“news,” has stripped what we see of any sense of familiarity. And we
are not alone. Most people in the world see images of people who live
in a world of big cars, big houses, big meals and big possibilities at
least as bizarre to them as their world is to us.
However,
there is hope that we could grasp both the universal and the local
experience of these vast changes. Everywhere artists have been
watching, recording and struggling to understand this revolution. That
is what artists do; capture grand, sweeping processes and universals in
unique and immediate expression. What if we could see how Zambian
artists “make sense” of AIDS? How Chinese artists incorporate the
iconographies of consumerism and Communism? What if we could consider
women and/in Islam by comparing images of women by Muslim artists from
Mali to In donesia? What if we could ask “what is ‘our’ relationship to
the land?” and could answer not with the mono-perspective photographs
of National Geographic, but with images by artists from
around the world for whom the specific landscapes have meaning beyond
the abstract meaning of ‘biosphere’?
Four problems stand in
the way: cost; visibility; the lack of functioning art markets; and the
resulting inability of artists to support themselves as artists able to
participate in such a venture.
- Cost:
The hard dollar costs of mounting exhibitions are daunting. The costs
of insurance and shipping, framing, space, the preparation and printing
of catalog and other print collateral, publicity, staff and security
dramatically limit the shows that will ever be produced.
- Visibility:
Exhibitions are meaningful in direct relation to the number of viewers,
especially if the intention is to reach beyond academics and
connoisseurs. Every additional venue, however, adds costs, and as
exhibitions move further from the safe venues of North America and
Western Europe, costs rise rapidly. Again, the economics of exhibition
production weigh heavily against achieving much through the physical
display of art works.
- No market:
Beyond cost, mounting global exhibitions is made almost impossible by
the lack of functioning art markets outside of North America and
Western Europe. Prior to the fall of Communism, there were socialized
art production systems, but these are gone and no equivalent existed in
developing countries. Art is being made but it remains invisible to all
except a few insiders. Artists work alone or in small circles, their
work unseen by fellow citizens, unbought by collectors, unstudied and
undocumented by scholars.
- No life:
Globalization is driving up the cost of living around the world and
without an art market, artists outside the core areas cannot support
themselves as artists. Some scrimp and save to buy materials, plates,
canvas and so on, but others have given up.
As
they have, their future production has been lost, as have the
possibilities for local economic revitalization that often accompany
the establishment of artists’ communities and art markets in run-down
neighborhoods. This constitutes an international phenomenon, as
developments in Gdansk, Poland and Beijing, China, clearly demonstrate.
The challenge is straightforward: How do we conceive and
mount art exhibitions that bring together the work of artists from
around the globe cost-effectively and despite the absence of
functioning art markets? And, at the same time, how do we contribute to
the development of local art markets and to the possibility that
artists outside the rich art market countries of North America and
Western Europe can support themselves as artists.
The Internet offers an elegant and powerful response, and Art Without Borders is our specific solution.
We
do not pretend that viewing digital images on the Internet is or will
ever be a substitute for viewing real art objects. We are aware of the
limits of technology as a medium for rendering even visual
reproductions of images, let alone capturing the subtleties of texture,
light on paint, weight of paper, and volume in sculpture. Our argument
for Art Without Borders is not that it is an optimal solution. However,
it is a much better solution than no solution at all to the problem of
image sharing and understanding, and it is actually a very powerful
solution to the more mundane tasks we have set: encouraging sales by
providing secure transactions capabilities, permitting learning to take
place by offering educational materials and virtual classrooms, and
creating new knowledge by facilitating online discussions in
communities called into existence by Art Without Borders. |